This project was a developed for Jaguar to showcase an Adaptive Dynamic car suspension system. For this I developed a story that used the Jaguar cat as a visual metaphor. This concept had interactive gesture elements that allowed the User to engage with the brand and the product in a innovative and engaging way.

An Auto show / Pantanal wetlands Digital landscape was built in which the Jaguar would, chase, leap slide and roar at the user. The overall response to this concept was very positive and original for the brand.

Installation consisted of three vertically rotated and combined HD screens relaying pre rendered and realtime motion content.

Agency: Imagination / Role: Digital Creative

Storyboards from the developing idea. The User stands and Interacts with a captivated audience looking on.

Dynamic text Interactions were also developed to convey key messaging about the product.

Sound was also used to unify the digital and real world environments. Above we see an impression of a auditory bird cross from the real world and into the digital screen environment.