no2.jpg

Storyboards from the developing idea. The User stands and Interacts with a captivated audience looking on.

no7.jpg

Dynamic text Interactions were also developed to convey key messaging about the product.

no15.jpg

Sound was also used to unify the digital and real world environments. Above we see an impression of a auditory bird cross from the real world and into the digital screen environment.

Interactive Jaguar installation demonstrating Adaptive Dynamic Suspension, featuring gesture-controlled experiences with the car as a cat in a dynamic digital landscape across three HD screens.

Agency: Imagination / Role: Digital Creative